Siong Koon is the Director for Strategic Partnerships, SIMC.

He is a seasoned lawyer based out of Beijing and Singapore in the last 30 years. Prior to joining SIMC, he was the SVP and General Counsel for Electrolux Asia Pacific Middle East & Africa for about 13 years. Siong Koon pioneered and led the legal team of 11 lawyers to advise, oversee and manage the legal and compliance matters for South-East Asia, Greater China, Japan, Korea, Egypt, UAE and South Africa. He had the privilege of interacting with and learning together with colleagues and stakeholders from different cultures and walks of life.  

Before Electrolux, Siong Koon spent extensive time in IT (Sun Microsystems), infrastructure (Van der Horst Limited) and consumer electronics (NEC Singapore) and in private legal practice as a pro-business legal professional and governance counsellor.

During his inhouse tenure, Siong Koon was passionate in resolving issues between his company and the business partner so that both parties can see the common aligned interests and continue working together in the long term.

Leveraging on his regional experience and mediation passion, he will help to drive SIMC ‘s initiatives and collaborations.